August 18, 2023, Sydney Australia – Hosted Network launches Marketing Concierge – a service that addresses the challenges faced by MSPs who lack a dedicated marketing team or are limited in time or headspace for marketing efforts. This latest service is designed to support Hosted Network’s channel partners in their go to market of their wholesale cloud and telecommunication services and generate new revenue streams.

“The majority of our partners don’t have time or dedicated teams to execute on marketing. With our Marketing Concierge they can tap into our marketing resources and expertise and overcome the limitations of time, budget, and marketing knowledge to go-to-market quickly with minimal effort”, said Meryl Palma, Marketing Manager at Hosted Network.

Unlike other marketing programs offered by industry vendors, Hosted Network’s marketing concierge goes beyond accessing own-marketing funds, or pre-made marketing material that can be branded with a logo. Their marketing concierge extends to custom copywriting, graphic design, full event management and email campaign execution, all the way through to helping their partners access marketing funding from their partners’ other vendors.

“We’re supporting our partners with bespoke marketing campaigns, events, and accessing marketing development funds from other vendors too. It’s resulting in unlocked opportunities and deals previously tied to an untapped database that an MSP doesn’t know what to do with. Marketing is typically an unknown territory for MSPs, and often they are overwhelmed with where to start. Our Marketing Concierge takes the guesswork out of it and is a low risk way for them to gain more wallet share from their customers and access new markets. It’s one of the many ways Hosted Network differentiates ourselves from other wholesale cloud and telco providers in the market” added Meryl Palma, Marketing Manager at Hosted Network.

Mark Pace, Director of Sterling IT based in Greater Western Sydney was one of the first to leverage Hosted Network’s Marketing Concierge; “Most IT companies are time poor and using Hosted Network’s Marketing Concierge allowed us to do campaigns we likely would not have done [or would’ve] been left in progress. We don’t have any internal marketing [team] so leaning on HN has been invaluable to us”, said Mark.

Mark and Hosted Network’s marketing team collaborated on an email drip campaign focusing on business connectivity, which led to new sales and opportunities for Sterling IT.

“The team provided us with valuable content customised for our business. Together we were able to come up with an email marketing plan that worked and helped us in generating new sales and opportunities. Working with HN’s Marketing Concierge allowed us more time to do what we do best”, Mark added.

Among the partners actively involved in an email campaign with Hosted Network, Leo Magnisalis, Director at Magtech IT, shared the outcomes they have achieved so far using Hosted Network’s Marketing Concierge to promote their voice and connectivity offering. “Before leveraging Hosted Network’s Marketing Concierge, we were sending out emails to our client list sporadically and inconsistently, only when we found the time. Since partnering with Hosted Network, we have discovered an effective way to promote our new Voice and Connectivity services…Working with the team has enabled us to understand our market and tailor content that suits our customers and what we wanted to achieve.”

“Their marketing material was spot on and was well branded with our company branding and messaging and extremely professional. In fact, we have already generated opportunities and closed deals from the email campaign we’ve implemented using Hosted Network’s Marketing Concierge!” Leo added.

Recently, Hosted Network partnered with Sydney-based MSP Conekt and successfully organised a ‘Lunch and Learn’ event which covered their new cybersecurity offering powered by Sophos, SecureNetwork.

When sharing his experience in collaborating with Hosted Network’s Marketing Concierge, Alex Pinkerton, Director of Automation and ICT at Conekt said, “Hosted Network’s Marketing Concierge has been instrumental in our event-based marketing transformation. Their support in content creation and event organisation has saved us significant time and helped increase our leads and prospects. We greatly appreciate their professionalism, expertise, and the creative approach that they have exhibited at our lunch and learn event. The best aspect of our partnership is the collaborative nature of our relationship. We truly feel like we’re part of a team where our ideas are respected and integrated into the marketing strategies.”

To discover how Marketing Concierge can help jumpstart your MSP’s marketing efforts and to explore the benefits of becoming a partner, please contact Hosted Network’s marketing team at marketing@hostednetwork.com.au or call 1300 781 148.

About Hosted Network

Hosted Network, a wholesale cloud and telco provider for Australian MSPs, delivers cloud, voice and connectivity solutions the way MSPs need it – easy and reliable. As a former MSP, they understand the frustrations of dealing with telcos and have built their business around providing the best partner experience to their 150 and growing Australian MSP community.

Visit their website to know more about their wholesale services: https://hostednetwork.com.au/