Marketing Archives - Hosted Network

We’ve revamped our Marketing Concierge Content Hub!

Based on our partners’ feedback, we’ve changed the look and accessibility of our Marketing Concierge Content Hub. Now with colored tags for different categories and viewing options, navigating the platform has become even more intuitive. We’ve also added new white label content that you can customise to incorporate your own brand including SecureNetwork marketing kits, […]
 
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Proven MSP marketing tips from industry experts

Getting and retaining clients remains to be one of the toughest challenges MSPs go through, yet most service providers don’t have a sales or marketing game plan as it gets left behind when they are fighting other fires in their business.   In MSP marketing, you don’t really need to go big quickly – this […]
 
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How to reduce your MSP’s service load and provide a better client experience

As an industry we are stuck! We are stuck in our mindsets, our process and our actions! Us MSPs are still managing our operations the same way we mature MSPs were around 2010! I want to change this and shift everyone’s thinking to being a modern TSP instead. So lets start with understanding why we […]
 
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Are Organic Referrals Enough to Grow Your MSP?

I am going to preface this article with the fact that I am not a marketing professional, I know, shock horror! But I talk with so many MSP owners who keep telling me that one of their biggest business challenges is lack of leads. My first instinct is always to immediately ask 2 key questions How […]
 
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5 MSP Customer experience (CX) strategies that work

In our previous blog, we’ve listed the usual mistakes that MSPs commit or can avoid (for some of you who read the piece in time) in achieving great levels of customer experience.  Now that you’re aware of the don’ts, let’s move forward to the do’s. Here are some of the proven ways in improving your […]
 
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How to stop sucking at marketing your MSP

In a quick survey that we’ve done in our MSP marketing webinar, half of the attendees said that they don’t have any idea how to start their marketing strategies. This is a problem because marketing is critical not only in bringing in more clients, but also in nurturing your existing ones. Simply put, it’s impossible […]
 
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Focusing on verticals: Pros, cons and how to get started

As we get closer to a new year, realisations will probably start to pour in. What could you have done better or differently? What are the opportunities you failed to take advantage of?  No matter what those missed chances are, it’s not too late for you to reevaluate your business strategy as an MSP. You […]
 
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From Storytelling to Storyselling: Why MSP Salespeople Need to Be Great Storytellers

Who doesn’t love a great story? You may have heard or told lots of stories in your lifetime- from the most trivial to the most significant ones that affected you in some way. But why do people love stories? And why is it essential for every salesperson to be a great storyteller? Here are a […]
 
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Levels of MSP Operational Maturity and 4 Essential Areas to Look Into for Growth

Have you ever wondered what stage your MSP is in? Yes, just like how butterflies go through metamorphosis, MSPs (like all businesses) reach different levels as they gradually progress in terms of profitability, service quality and overall operational performance. In simpler terms, it is the evolution of MSPs. The higher you climb the operational maturity […]
 
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Infographic: The Stages of MSP Operational Maturity